A typical SEO professional pays ₹25,000-₹45,000 per month ($300-$540) for tools. This one replaces all of them — for ₹0.

Prices accurate as of February 2026. Ahrefs / Semrush / Surfer publish official pricing on their sites — what you actually pay can be higher with add-ons (extra users, extra projects, AI credits).

Where this genuinely replaces them, and where it doesn't.

A lot of what those tools charge for is free data they repackage — Search Console, Analytics, PageSpeed, Trends and autocomplete are all Google APIs you can call yourself, and that's exactly what this does. Site audits, technical SEO, rank tracking, content tooling, reporting and client management are all fully covered here.

Two things are not free data, and you should know that before you switch:

• Backlink index. Ahrefs and Semrush operate their own web crawlers, and that index is the single biggest thing you pay them for. This tool uses Search Console's backlink data (your own sites only) plus Common Crawl — useful, but not a substitute for a commercial index. If backlink research is core to your work, keep a paid tool or pair this with the free Ahrefs Webmaster Tools.
• Exact keyword search volumes. There is no keyless source for real monthly volumes. Out of the box this tool gives you a directional estimate from Trends, autocomplete and SERP signals, and shows you the raw inputs so you can judge it — it does not invent a number and present it as fact. For real numbers you can connect Google's own Keyword Planner, but know the setup before you count on it: it needs a Google Ads account and a Google Cloud project approved for Basic API access, which requires brand verification. The tier Google approves automatically (Explorer) excludes the Keyword Planner services, and a test-level project returns placeholder data. No charge, but not a one-click connect (see Integrations).

Everything else, you can stop paying for.

No Git. No Node knowledge. No setup wizard. The installer auto-detects Docker / Node, finds a free port, runs migrations, builds for production, and opens your browser.

iwr -useb https://raw.githubusercontent.com/IamRamgarhia/All-In-One-Free-SEO-Tool/main/install.ps1 | iex

curl -fsSL https://raw.githubusercontent.com/IamRamgarhia/All-In-One-Free-SEO-Tool/main/install.sh | bash

git clone https://github.com/IamRamgarhia/All-In-One-Free-SEO-Tool.git && cd All-In-One-Free-SEO-Tool
docker compose up -d

Open http://localhost:3000. That's it.

Prefer a file to a command, or want to pin a version?

⬇️ Download the latest release — about 3 MB · every release

Unzip it and double-click one file — SEO Tool - WINDOWS.hta, SEO Tool - MAC.command or SEO Tool - LINUX.sh. It installs Node for you if the machine hasn't got it, and nothing is added to your system PATH. No Git, no terminal. (docker compose up -d still works if you'd rather, and so does npm install && npm run build && npm start.)

Each release lists its zip's SHA-256 in the release notes if you want to verify the download.

The installer puts a single SEO Tool icon on your Desktop. Double-click it and a control panel opens in your browser:

No terminal, no remembering commands, and nothing to work out about which file to click. If you delete the icon, double-click SEO Tool.cmd (SEO Tool.command on macOS/Linux) in the install folder and press Add to Desktop.

Docker installs are the exception — the data lives inside a Docker volume, so the panel can't reach it. Use docker compose up -d / down, and Settings → Backup inside the app.

The commands above are the whole thing — the tool runs at localhost:3000 and your data never leaves the machine. A single data.db file holds everything; backing up means copying the folder.

Two things worth knowing:

• It only runs while your computer is on. Scheduled audits, rank checks and the daily agent stop when you shut down. Fine for personal SEO; not fine if you want the automation to be automatic.
• Reaching it from your phone takes one command and stays free — cloudflared tunnel --url http://localhost:3000 gives you an HTTPS URL with no router changes. Set APP_PASSWORD first, or anyone with the link can use your install.

Fully offline is supported too: install Ollama for local AI, and everything except SERP scraping and Google APIs works with no internet at all.

Oracle Cloud Always Free is the one major cloud whose free tier genuinely fits: a persistent disk, no expiry, and far more RAM than this needs. Install Docker and follow the same steps.

A $5/month VPS (Hetzner CX11) is the shortest path if you'd rather not fight for free ARM capacity. Full walkthroughs for Hetzner, Oracle, Railway, Hostinger and DigitalOcean are in docs/HOSTING.md.

Vercel + Supabase or Neon won't work — worth saying plainly, because it's the obvious thing to try. The database is a local SQLite file, rank checking drives a real headless browser, and the scheduler needs a process that stays alive; none of those survive a serverless runtime, and Supabase and Neon are PostgreSQL while this is SQLite. The full reasoning is here.

Every module, every screen, every tool — written out and searchable. The tool and screen lists are generated from this repository at build time, so they can't drift away from the code.

You don't have to go looking for it. Every screen in the app has a ? button in its header that opens the page for that screen — 192 of them, each pointed at the right place.

Real screens from the running app. No mockups, no marketing renders.

Every client gets a focused workspace with a 0-100 health score, today's priorities, daily-automation card, and one-click connections to Google Search Console + Analytics 4.

Filter by category or pin your favorites. Each tool is single-purpose and chainable — output of one feeds the next.

One chat for every SEO topic — the AI auto-focuses on the right specialty (technical, on-page, AI visibility, schema, local, hreflang, CWV, and 20+ more). Drop in an image for image-SEO analysis.

Generates ~1200-word SEO-optimized posts. Topic suggestions are pulled from your client's real Search Console data when connected.

Pick your platforms, set your budget, describe your audience — get a ready-to-paste funnel: awareness → consideration → conversion. Platform-specific ad copy with character limits respected.

The home view when you log in. Multi-client overview, today's priorities, and what changed since you were last here.

92 dedicated tools across 14 SEO disciplines. Every category an SEO professional needs, all in one self-hosted app.

✅ Full-site crawler with 30+ on-page checks
✅ Core Web Vitals (PageSpeed Insights API + local Lighthouse)
✅ Schema.org validator + generator (Article, Product, LocalBusiness, FAQ, How-To, Review, Recipe, Event, Video, Course)
✅ Image optimization audit (WebP/AVIF conversion suggestions, alt-text gap finder)
✅ Broken-link finder + redirect-chain inspector
✅ Mixed-content detector + HTTPS / SSL audit
✅ Security headers (HSTS, CSP, X-Frame-Options, Permissions-Policy)
✅ Mobile-friendliness check + JavaScript-rendering check
✅ Hreflang validator + sitemap generator
✅ Robots.txt validator + generator
✅ Server-log analyzer (Nginx + Apache) — see what Googlebot, GPTBot, ClaudeBot actually crawl
✅ Issue severity classification (critical / high / medium / low) with Google-doc citations
✅ "Ignore" / "mark resolved" / "false positive" workflow
✅ Re-crawl single URL or section (no full re-crawl needed)
✅ Crawl history with diff between two audits

✅ Rank tracking — unlimited keywords; every keyword is re-checked at least weekly, in a rotating daily share (default 30 checks/day, adjustable) so a large list doesn't trip search-engine blocks
✅ Mobile vs desktop tracked separately
✅ City-level tracking (not just country) with map view
✅ Competitor rank tracking on the same dashboard
✅ SERP-feature presence (AI Overview, featured snippet, People Also Ask, video, image pack, FAQ)
✅ Historical SERP screenshots with diff view
✅ Striking-distance finder (positions 4-15, ready to push to page 1)
✅ Keyword cannibalization detector
✅ Headless-browser SERP scanner (no paid SERP API required)
✅ Bing Web Search API (free tier) + DuckDuckGo fallback

✅ Google autocomplete fan-out (no API key — public endpoint)
✅ People Also Ask extraction
✅ Related searches scraper
✅ Wikipedia entity research
✅ Reddit topic discovery
✅ YouTube keyword research (free 10k units/day)
✅ Search intent classifier (informational / navigational / transactional / commercial)
✅ Keyword clustering by topic + intent
✅ Difficulty estimate from SERP analysis
✅ CSV import / export + Google Sheets sync
✅ Google Keyword Planner (optional; needs a Google Ads account plus a Google Cloud project with Basic API access, which requires brand verification) — real monthly searches and competition; finds keywords for you automatically, ranks them by demand, and feeds them to the daily agent, blog/GBP post automations and the MCP server ✅ Keyword history with annotations on key dates

✅ AI-powered content brief generator (target length, headings, semantic keywords, PAA, competitor analysis, internal linking suggestions)
✅ Real-time content score (paste a draft, see what's missing)
✅ Content gap analysis vs competitors
✅ Content decay detector — pages losing traffic ranked by recovery value
✅ Editorial calendar with workflow (idea → outline → draft → review → published)
✅ Topic cluster builder with pillar/cluster visualization
✅ Content templates library (how-to, listicle, comparison, ultimate guide, case study)
✅ AI assistant — rewrite, expand, generate titles, optimize paragraphs
✅ Plagiarism + AI-content detector before publishing
✅ Image generation (Stable Diffusion local or BYO key)

✅ Backlink profile (GSC + Ahrefs Webmaster Tools — both free for verified sites)
✅ New backlinks earned alerts
✅ Lost backlinks with recovery priority
✅ Toxic-link heuristic flagging
✅ Disavow file generator
✅ Outreach hub: prospects, templates, sent, replied, won
✅ Link opportunities (competitor backlinks you don't have)
✅ Broken link building (find broken pages on sites linking to your topic)
✅ 314 curated backlink prospects across 50+ countries (built-in directory)

✅ Auto-detected + manually added competitor list
✅ SERP overlap (keywords they rank for that you do/don't)
✅ Content tracker (what they published recently)
✅ Backlink delta (new links they earned)
✅ Change monitoring (alert when they update key pages)
✅ SERP head-to-head with side-by-side screenshots
✅ Share of voice — % of tracked-keyword visibility yours vs theirs

Google AI Overviews now appear on 47% of commercial queries (Semrush AI Overview study, 2025). Gartner projects a 25% organic-traffic drop by 2028 (Gartner 2024 prediction). Most SEO tools haven't caught up. This one has.

✅ LLM mention tracker — weekly checks across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews
✅ Citation landscape — the domains getting cited for your topics, ranked, with your own share. The question the paid GEO tools sell on: who is being cited instead of me
✅ Counts only answers where the model actually searched the web. Every check records whether it searched or answered from training memory, and memory answers are excluded — they describe what a model absorbed months ago, not what AI search cites today. Most tools in this category don't draw the distinction
✅ Says when the sample is too small. A ranking built from three answers is labelled as such, not presented as a share of voice
✅ Reddit monitoring for brand + competitor mentions
✅ AI-bot crawl tracking from server logs (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot frequency)
✅ llms.txt manager (generate, validate, monitor — emerging web standard)
✅ robots.txt AI-bot policy builder (decide which AI bots to allow/block)
✅ AI Overview presence tracker per query
✅ Optimization suggestions (chunkable content, factual structure, citation-worthy formatting)
✅ GEO/AEO (Generative Engine Optimization / Answer Engine Optimization) tactics built-in

✅ Google Business Profile manager (direct GBP API integration)
✅ Review hub — aggregates Google, Yelp, TripAdvisor, Trustpilot, Facebook
✅ Citation tracker across 50+ niche directories
✅ NAP-consistency checker
✅ Local rank tracker by physical location within city
✅ Local pack visibility (3-pack tracking)
✅ Service-area page generator for multi-location businesses
✅ Local schema templates by business type (Restaurant, Lawyer, Plumber, Dentist, Salon, etc.)
✅ GBP photos manager + scheduler
✅ GBP posts scheduler
✅ Geo-IP testing — see how your site appears from different locations

✅ Multi-platform support — Meta, Google Search / Display / Shopping, LinkedIn, TikTok, YouTube
✅ Funnel-stage planner (awareness → consideration → conversion → retention)
✅ Ad-copy generator with platform-specific rules (character limits, CTA conventions)
✅ Keyword research for Google Ads
✅ Landing-page audit for ads (Quality Score / Relevance prediction)
✅ ROAS calculator + budget allocator
✅ Image-prompt generator for ad creatives

✅ Generate every client's report in one run — pick clients, pick a template, one button
✅ Review queue — batches produce drafts. Nothing reaches a client until you've read it and approved it, and sending delivers the exact PDF you approved rather than a fresh render
✅ White-label PDF reports with your branding (logo, color, footer)
✅ AI-generated executive summary (formula: [Direction] + [Win] + [Priority])
✅ Report templates (Executive, Detailed, Technical, Local, E-commerce, Custom)
✅ Scheduled monthly delivery via email, signed with your agency's details
✅ Client portal with magic-link access — fully white-labelled, noindex, no app chrome
✅ Invoice generator (₹INR + UPI / $USD) — 1-page A4, branded
✅ Manual data inputs (outreach, links built, comments) integrated into reports
✅ Work-completed-this-month auto-populated from completed tasks

✅ Embeddable audit widget — one iframe on your site. Prospects grade their own domain, see what's wrong, and leave an email
✅ Leads inbox — every lead arrives with a score and the actual findings, so your first reply writes itself. One click turns a lead into a client
✅ Proposal generator — turns an audit into a document someone signs. Scope derived from real findings; you set the pricing
⚠️ Deliberately no traffic, ranking or revenue forecasts in proposals — a crawl can't support them, and a proposal is the one document a client keeps and holds you to

✅ Today / This week / This month views
✅ Kanban + List + Calendar views
✅ Niche-aware task templates (Local, E-commerce, SaaS, Blog, Services)
✅ Tech-stack-aware overrides (WordPress, Shopify, Next.js, Webflow, Wix)
✅ Templates read your site before making work — homepage, robots.txt, sitemap and response headers are checked first, so you aren't handed tasks you finished years ago. The evidence goes in your activity log, and anything it can't verify stays on the list
✅ Auto-task generation from audit findings
✅ Recurring task scheduler
✅ Time tracking per task
✅ Comments + attachments + completion log

✅ Autopilot — the agent plans work from your audits, applies fixes, verifies them by re-reading the page, and turns everything it can't fix into tasks
✅ Four autonomy levels, defaulting to the cautious one: off · suggest only · fix the obvious things · full autopilot. "Suggest only" never touches a live site
✅ Every change is reversible — the previous value is read from the CMS before writing, and one click puts it back. If the previous value can't be read, the change doesn't happen
✅ "Applied" and "verified" are different states — a CMS accepting a change isn't the same as it taking effect, and the UI shows which
✅ It can fix 29 of the crawler's 72 finding types on its own — page titles · meta descriptions · image alt text (one action per image, not per page) · canonical tags · robots directives · Open Graph and Twitter tags · schema markup · redirects · site hardening · your robots.txt AI-crawler policy · internal links to orphan pages. A test holds 29 as a floor, so coverage can't quietly regress
✅ Any site behind Cloudflare, not just WordPress — and a page the agent can't edit is reported as a skip, not a failure
✅ Orphan-page linking — finds pages nothing on your site links to, picks the most relevant existing page, and links it using a phrase already in that article. No model invents the anchor text, so it can't write words you didn't. Body edits need review unless you turn autonomy all the way up
✅ Guardrails: changes-per-run, changes-per-day, and a cooldown so it can't thrash the same page
✅ Full audit trail — what it did, why, what it looked like before
✅ Daily agent runs ~20 automated jobs every day — rank checks, audit refreshes, robots/sitemap watch, traffic-drop alerts, competitor and brand monitoring, GBP checks, alert generation — plus a weekly block (AI audit, SERP features). Capped jobs rotate through every client, so the 31st client gets its turn too
✅ Nightly tool sweeps — checks run on their own and keep what they find, so a finding outlives the browser tab you ran it in
✅ Workflow builder (drag-and-drop trigger → conditions → actions)
✅ Pre-built workflow templates
✅ Page change monitoring (alert on meta / H1 / title changes)
✅ Custom monitors (brand mentions, SERP feature changes)
✅ Webhook endpoints (incoming + outgoing)
✅ Notification rules (Slack / Discord / Teams / email)

✅ Built-in MCP server — point Claude Code, Claude Desktop or Cursor at your install and ask questions in plain English against your own data (setup)
✅ 28 tools, backed by the joined history — crawl findings, rank movements, AI citations, Search Console indexing and every change the agent made, in one place. Most SEO MCP servers wrap a single API; "why did this page drop last month" needs all of it
✅ It can act, and undo — run_agent respects your autonomy setting exactly as the scheduler does, so at the default nothing is written to a live site
✅ Numbers arrive with their provenance. A Search Console average and a browser scrape are different measurements, so movement between them is reported as not comparable rather than as a confident "up 6 places" that never happened
✅ stdio by default — no port, nothing listening, runs as whoever owns the database file. A remote endpoint (/api/mcp, Streamable HTTP) exists for connectors and stays off until you generate a token
✅ Read-only tokens for chat apps — the remote endpoint issues a token that can read everything and change nothing, so a connector cannot edit a live site. Requests are capped per token ✅ Four Claude Code skills (plugins/seo-tool) — audit report, client setup, fix pass and keyword plan, written as multi-step workflows over the MCP tools rather than one call each. A test fails the build if a skill names a tool the server does not serve

✅ One setup page (/connect) — every connection in one place, with what each one gets you, what you lose without it, how long it takes, and step-by-step instructions written for someone who's never seen that vendor's console
✅ Nothing is required. The tool is fully usable with no keys at all
✅ Google Search Console (free OAuth)
✅ Google Analytics 4 (free OAuth)
✅ Google Business Profile (free OAuth)
✅ Google via service account — connect without a consent screen or a browser, which is what you want on a server
✅ Bing Webmaster Tools
✅ WordPress plugin — read/write meta, schema, redirects, alt text, robots.txt
✅ Shopify integration
✅ Webflow integration
✅ Slack / Discord / Microsoft Teams webhooks
✅ Email digests (SMTP)
✅ AI providers (BYO key, all optional): OpenAI · Anthropic · Gemini · Groq · OpenRouter · DeepSeek · Perplexity · Ollama (local, fully offline)

The killer feature most tools don't have. Every fix is tailored to YOUR site's CMS.

Detected automatically via Wappalyzer + HTTP signatures. Recommendations adapt per stack:

✅ SEO basics course (12 interactive lessons, 3-5 min each)
✅ Glossary — every term with hover tooltips throughout app
✅ Tech-stack guides per platform
✅ Best-practices library citing Google's actual documentation
✅ Google algorithm-update tracker (pulls from Search Status Dashboard)

✅ Accounts are opt-in — one person on one laptop needs none, and nothing changes for them
✅ Settings → Team: whoever registers first becomes the owner, everyone else joins by invite link
✅ Four roles — owner, manager, member, client viewer
✅ Per-client access — assign a member to three of your eighteen clients and that's all they see, everywhere: dashboard, tasks, reports, keywords. Typing another client's URL returns a 404, not a 403, so the roster itself stays private
✅ Deactivate rather than delete, so their name stays on the work they did
✅ Task completions, activity and tool runs record who did them
⚠️ Invite links are shown for you to copy, not emailed — no SMTP setup needed to add a second person

✅ All data in a single SQLite file on your machine — no cloud sync, no telemetry, no phone-home, no analytics
✅ API keys + OAuth tokens encrypted at rest (AES-256-GCM)
✅ Passwords hashed with salted scrypt; sessions signed, 14-day expiry, revoked immediately on password change or deactivation
✅ Backup = copy the install folder
✅ Works fully offline with Ollama for AI
✅ Default-bind to localhost — LAN exposure is opt-in via APP_PASSWORD or real accounts

Actively in development for the next 3-6 months. Want one of these sooner? Open an issue and tell us — community demand bumps it up the queue.

Already shipped (these used to be listed here): browser extension (extension/ — capture any page as a client, competitor, monitor or audit), programmatic SEO generator (Tools → Programmatic SEO), hreflang validator and generator, GitHub PR generation for developer clients, team accounts with roles and per-client access plus a capacity view, and chart annotations.

See ROADMAP.md for the full v2 + v3 roadmap (~30 items). Community feedback shapes prioritization — file an issue with the 🔮 label.

1. Add a client at /clients/new — paste a domain, the tool auto-detects tech stack + niche
2. Connect Google under Settings → Integrations (free GSC + GA4 + PageSpeed)
3. Pick AI provider under Settings → AI:
   • 🆓 Ollama — free, private, fully offline
   • 🆓 Gemini / Groq / OpenRouter — free tiers, just paste an API key
   • 💰 OpenAI / Anthropic — paid, BYO key
4. Run your first audit — click "Run audit" on any client
5. Watch the daily agent kick in 24h later — ~20 automated jobs, every client

• Next.js 16 (App Router) + React 19 + TypeScript strict
• SQLite (better-sqlite3) + Drizzle ORM — one file, no Postgres required
• Playwright (headless Chromium) — rank checking, SERP scraping, GBP scraping
• Tailwind 4 + motion library + shadcn-style components
• Satori + resvg-js for OG-image generation (no headless Chrome)
• PDFKit for reports + invoices
• Optional: Ollama for local AI, Browserless for remote Chromium

Runs on a $5/month VPS (1 GB RAM) for solo / small-agency use. See docs/HOSTING.md for Hetzner / Railway / Hostinger guides.

Built solo by Prince Ramgarhia (DiceCodes) — a full-stack developer based in Punjab, India, building products end-to-end.

This SEO platform exists because every existing tool either costs ₹10,000+/month or has critical gaps (no AI-search tracking, no integrated workflow, dated UI). Rather than pick one, I built the integrated tool I wanted as a freelance SEO myself: modern stack, free-first, privacy-first, tech-stack-aware.

Other shipped work:

• 🌐 dicecodes.com — portfolio + past projects
• 🧾 Free GST Billing Software — open-source invoicing for Indian small businesses

Why trust a solo project over established SaaS?

• The full source is here — read it, audit it, fork it
• Issues + PRs get a same-week response (solo dev = no support-tier roulette)
• MIT license guarantees the tool stays free for everyone forever — even if DiceCodes vanishes tomorrow, anyone can continue, fork, or commercialise it

Want to hire the builder for your own product? See Need custom software? below.

MIT License — one of the most permissive open-source licenses in existence.

• Self-host for your own SEO work (any scale)
• Use it for paid freelance / agency client work
• Modify, fork, and adapt the code
• Sell the software or a modified version
• Offer it as a paid hosted SaaS
• Re-license your fork under any license you want
• Bundle it inside a commercial product

• Keep the MIT copyright + permission notice in copies / substantial portions
• That's it. No other strings attached.

A maintainer credit + "support this project" donation prompt is included in the app, but neither is a license requirement — you can strip them in your fork. Asking nicely: leaving the credit in place helps other SEOs find the project.

• google-ads-api by Opteo (MIT) — the Google Ads client library behind the Keyword Planner integration.
• gsc-mcp-lionkiii — the Search Console / Keyword Planner MCP server whose approach to Ads authentication this integration follows.

If this tool saves you a ₹10,000+/month Ahrefs subscription, the cheapest way to say thanks:

• ⭐ Star this repo — helps other SEOs discover it (huge impact, zero cost)
• 💜 Tip via UPI — princeramgarhiaa-1@okaxis (₹100 / ₹300 / ₹500 / ₹1000 presets in-app)
• 💳 Donate via PayPal (international, cards / bank / PayPal balance) — https://www.paypal.com/donate/?business=princeramgarhiaa@gmail.com&currency_code=USD&item_name=Support%20DiceCodes
• 🛠️ Contribute — open issues, send PRs, suggest features